| Search engine optimizers often forget who
| |
| | (
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| our true audiencereally is. We get so
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| | .htm)
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| wrapped up in trying to please the
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| | If you sell antique books online, what
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| searchengines that we forget to focus on
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| | about creatinginformational pages about
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| our target audience: ourusers.
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| | some of the more famous authors thattalk
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| What we've got to do is forget about the
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| | about their lives and their books, with
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| search engines andconcentrate totally on
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| | links to the booksyou have for sale?
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| our customers. I call it . . .
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| | Let your creative juices flow. Visit and
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| Optimization without optimization . . .
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| | do some searches tosee what people are
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| focus on your targetaudience and forget
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| | doing when they go online.
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| the search engines!
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| | Read this interview article with John
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| Fact #1:
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| | Alexander, goes into more detail about
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| On-page factors have made a come back,
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| | how to focus on your targetaudience when
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| and I'm thrilled. If we'veplayed our
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| | doing keyword research.
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| cards right and continued to use our tags
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| | Create a page that's highly focused on
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| as we shouldhave, we're right where we
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| | one topic only. Don'tdeviate from that
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| need to be now that the major enginesare
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| | topic. Put other topics on other pages.
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| once again considering the contents of
| |
| | Finally, once you have your page(s)
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| META tags whendetermining relevancy.
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| | created, create your tagsbased on the
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| Fact #2:
| |
| | focus of each page. Use your keyword
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| Concentrate on giving your users what
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| | phrase in eachtag.
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| they want to see when theyvisit your
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| | Now, you have a page that your users will
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| site: good quality, well-written,
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| | appreciate and enjoy -a valuable page
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| valuable content.
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| | that is focused on your target audience.
|
| Fact #3:
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| | And . . . you'll also have a page that
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| Focusing on one particular theme/focus on
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| | the search engines willlove too . . .
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| each of your Web pagesis crucial to the
| |
| | because they love focused content!
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| success of that page. Don't deviate from
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| | And you didn't even have to try hard or
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| thefocus of each page, including the
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| | spend a lot of timeoptimizing it, now did
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| outbound/inbound links.
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| | you?
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| Don't forget to focus on your target
| |
| | In Conclusion
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| audience!
| |
| | Remember to focus on your target audience
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| When writing new content for your Web
| |
| | when creating new Webpages. Forget about
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| site, focus on your targetaudience and
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| | the search engines! You'll create
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| what they want to see when they visit
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| | goodquality, valuable content that your
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| your site.
| |
| | users will love . . . and sowill the
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| What type of information are they looking
| |
| | engines.
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| for? What do they wantto learn when they
| |
| | Though this may not seem like a standard
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| visit your site?
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| | business marketingpractice - to create
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| If you have an online jewelry store, can
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| | information pages for people . . . not
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| you provide informationon how to clean
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| | thesearch engines - this virtually free
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| silver jewelry? How to polish gold? How
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| | plan will help you focus onyour target
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| to cleandiamonds? How to clean fragile
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| | audience, bring them to your Web site,
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| opals?
| |
| | and increaseyour bottom line. Isn't that
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| Focus on your target audience!
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| | what online marketing is all about?
|
