| Search engine optimizers often forget who our | | | | .htm) |
| true audiencereally is. We get so wrapped up in | | | | If you sell antique books online, what about |
| trying to please the searchengines that we forget | | | | creatinginformational pages about some of the |
| to focus on our target audience: ourusers. | | | | more famous authors thattalk about their lives |
| What we've got to do is forget about the search | | | | and their books, with links to the booksyou have |
| engines andconcentrate totally on our customers. | | | | for sale? |
| I call it . . . | | | | Let your creative juices flow. Visit and do some |
| Optimization without optimization . . . focus on | | | | searches tosee what people are doing when they |
| your targetaudience and forget the search | | | | go online. |
| engines! | | | | Read this interview article with John Alexander, |
| Fact #1: | | | | goes into more detail about how to focus on your |
| On-page factors have made a come back, and | | | | targetaudience when doing keyword research. |
| I'm thrilled. If we'veplayed our cards right and | | | | Create a page that's highly focused on one topic |
| continued to use our tags as we shouldhave, | | | | only. Don'tdeviate from that topic. Put other topics |
| we're right where we need to be now that the | | | | on other pages. |
| major enginesare once again considering the | | | | Finally, once you have your page(s) created, |
| contents of META tags whendetermining | | | | create your tagsbased on the focus of each |
| relevancy. | | | | page. Use your keyword phrase in eachtag. |
| Fact #2: | | | | Now, you have a page that your users will |
| Concentrate on giving your users what they want | | | | appreciate and enjoy -a valuable page that is |
| to see when theyvisit your site: good quality, | | | | focused on your target audience. |
| well-written, valuable content. | | | | And . . . you'll also have a page that the search |
| Fact #3: | | | | engines willlove too . . . because they love focused |
| Focusing on one particular theme/focus on each | | | | content! |
| of your Web pagesis crucial to the success of | | | | And you didn't even have to try hard or spend a |
| that page. Don't deviate from thefocus of each | | | | lot of timeoptimizing it, now did you? |
| page, including the outbound/inbound links. | | | | In Conclusion |
| Don't forget to focus on your target audience! | | | | Remember to focus on your target audience |
| When writing new content for your Web site, | | | | when creating new Webpages. Forget about the |
| focus on your targetaudience and what they | | | | search engines! You'll create goodquality, valuable |
| want to see when they visit your site. | | | | content that your users will love . . . and sowill the |
| What type of information are they looking for? | | | | engines. |
| What do they wantto learn when they visit your | | | | Though this may not seem like a standard |
| site? | | | | business marketingpractice - to create information |
| If you have an online jewelry store, can you | | | | pages for people . . . not thesearch engines - this |
| provide informationon how to clean silver jewelry? | | | | virtually free plan will help you focus onyour |
| How to polish gold? How to cleandiamonds? How | | | | target audience, bring them to your Web site, and |
| to clean fragile opals? | | | | increaseyour bottom line. Isn't that what online |
| Focus on your target audience! | | | | marketing is all about? |
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