| A smart way to elevate yourself above the | | | | lessons.· If you sell diamond rings, bundle with |
| competition and get the sale in the first place is | | | | matching earrings.· If you sell hats, bundle |
| from packaging products/services. If you offer | | | | with matching belts/buckles.They want the extras. |
| valuable items, bundle them with a single price for | | | | The justification of a discount or added value |
| both; don't break out the prices for each one | | | | assists them in making the buy decision from you |
| unless they ask. When you do this, you will appeal | | | | instead of your competition.Daniel Wadleigh is a |
| to 75% of the marketplace. (25% only want the | | | | nationally published marketing consultant and has |
| lowest price for what they expected; more on | | | | programs for start-up and existing businesses |
| that later) It's a good idea to still offer the single | | | | including effective web sites, e-mail/database, |
| items for those "control freaks," but 1st offer the | | | | other non-internet ways to drive them to your |
| bungled rate.· If you sell cars, bundle with a | | | | website, and low cost ways to get more new |
| trailer.· If you sell chiropractic, bundle with | | | | customers.Go to: to get free copy of "Marketing |
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| industry took off with "combos")· If you sell | | | | Questions to Ask to Start-up and 7 to Ask to |
| lawn-care, bundle with flowers and fertilizers.· | | | | Improve Any Business. |
| If you sell horses, bundle with saddles and | | | | |