| To compete in the handmade jewelry business | | | | you. |
| you need to always be one step ahead of fashion | | | | Develop your designs and then create techniques |
| and your competition. You have to create the | | | | that will help you to produce the same quality |
| most unusual and unique jewelry that will sell well. | | | | products in less time. The time you put into the |
| It’s great to be creative but if it doesn’t | | | | first pair of handmade earrings can be |
| sell, it’s not going to help you succeed or pay | | | | considerable, but once you figure out how to |
| the bills. There is no use making incredibly | | | | make them quickly you can sell them at a lower |
| complicated jewelry and not being able to sell at a | | | | price with more profit. |
| reasonable price. In this tough economy price | | | | Provide friendly and great customer service. Your |
| counts, make unique jewelry and sell at a good | | | | personality will set you apart from your |
| price. It is better to appeal to a larger audience | | | | competition. We consider our wholesale jewelry |
| and reasonable prices are a good starting point. | | | | customers as our friends as we have known |
| Always aim to offer only the best quality. If | | | | them all for many years. We listen to them and |
| people are happy with the quality of your | | | | have been inspired to create many designs and |
| handmade jewelry they will come back and | | | | styles from their suggestions. |
| recommend your handcrafted jewelry to their | | | | Most of all, to succeed you need perseverance. |
| friends. Word of mouth is always your best | | | | When first starting out it can be frustrating but |
| advertisement. | | | | stick with it, change the things that need changing, |
| You have to achieve that balance between | | | | very few people are an overnight success. We |
| creativity and fashion. Being out there and seeing | | | | have been making handmade jewelry for over 25 |
| what is selling is a big advantage. For us, craft | | | | years and we are still working on new designs |
| shows taught us how to find our niche. We | | | | and styles, it might not end. There is no limit to |
| listened to our customers, what they liked, what | | | | success in the handcrafted jewelry and wholesale |
| they were looking for and the price range that | | | | jewelry business. You will get back, what you put |
| they wanted. Look at your target market and | | | | in. Hard work and determination get their just |
| make designs that will appeal to them. | | | | rewards. |
| Find your niche, don’t be like everyone else. | | | | The handmade jewelry business is a very |
| There is no point trying to compete with mass | | | | competitive business. It is neither easy nor |
| produced jewelry. You have to create designs | | | | guaranteed that you will succeed, but with hard |
| and styles that are attractive using techniques | | | | work and creativity you can build a good business |
| that make your handcrafted jewelry unique to | | | | and a great life for yourself. |