| The Chopard luxury brand now boasts more than | | | | in 1963 when the business came under the |
| one hundred boutiques worldwide. Not just a | | | | ownership of Karl Scheufele. The implication of |
| manufacture of fine watches but also of exquisite | | | | this change represented a radical departure for |
| Chopard jewelery. The name Chopard has surely | | | | the Chopard brand. Mr Scheufele was a third |
| become an internationally recognised luxury brand. | | | | generation watchmaker and jeweler. His vision for |
| With models such as the Tonneau, the | | | | the luxury brand was the incorporation of fine |
| Chronograph Mille Miglia and the Perpetual Calendar | | | | jewelery into the Chopard product portfolio. |
| this is a brand which will not disappoint the watch | | | | Now not only fine wrist watches, but also |
| collector or connoisseur. | | | | exclusive high quality jewellery left the Chopard |
| The Chopard luxury watch company was | | | | workshops. These distinctive pieces of Chopard |
| established in 1860 by Louis-Ulysse Chopard in the | | | | jewelery became instantly popular throughout the |
| Swiss town of Sonvillier. Chopard created fine | | | | world. |
| pocket watches with high precision movements | | | | The reputation of the original luxury watch brand's |
| building a reputation for quality and innovation | | | | founder combined innovation and quality |
| within the Swiss watch industry. | | | | particularly with regard to the high precision |
| In the pre-war years Chopard watches were | | | | mechanical watch movement. Taking inspiration |
| familiar within society circles and had reached | | | | from this, a return to these values took place |
| marketplaces within Russia and Scandinavia. | | | | with the release in 1996 of a brand new in-house |
| In 1920, under the direction of Paul-Andre | | | | mechanical movement. |
| Chopard, grandson of the founder the Chopard | | | | Over one hundred years have passed since |
| company relocated to Geneve. The brand | | | | Louis-Ulysse Chopard created his first timepiece |
| continued to create fine timepieces, both pocket | | | | and in his honor these award winning movements |
| watches and wristwatches. | | | | have been named L.U.C. A fitting tribute to this |
| The Chopard family involvement came to an end | | | | pioneer of the Swiss watch industry. |