| Modern people are too much fashion conscious. | | | | White Gold is most popular element of custom |
| They want to follow the latest in terms of | | | | designed jewellery products. White gold is not a |
| fashion, be it their costumes, accessories, | | | | new metal, in facts it is an alloy of gold and at |
| cosmetics or jewellery. Jewellery is on top of | | | | least one white metal, generally Nickel, Palladium, |
| fashion chart these days. Jewellery designers feel | | | | Platinum or Titanium. Its properties vary according |
| the need for innovative, elite, and unique jewellery | | | | to the metal used with Gold. White gold made of |
| designs, and they are coming up with their new | | | | Gold and Nickel is hard and strong, and therefore |
| collections to attract the mass. | | | | ideal for rings and pins. Gold-Palladium alloys are |
| Need for Custom Jewellery Designs | | | | soft, flexible and ideal for gemstone settings. |
| Jewellery lovers are always in search of jewellery | | | | Sometime expert goldsmiths mix Platinum with |
| designs according to their own choice. They are | | | | Gold for better durability and weight. White Gold is |
| no longer strict to designer’s vision only. This | | | | often coated with a very thin layer of rhodium |
| approach forced jewellery designers and jewellery | | | | for extra shine like platinum of silver. |
| manufacturers to come up with designer | | | | Customized Engagement Ring/Wedding Ring |
| jewellery products capable of customization | | | | Diamond Engagement Ring, Diamond Wedding |
| according to customer’s choice. These days | | | | Rings, and Diamond Wedding bands are most |
| every jewellery store offers wide range of | | | | popular among both male and female jewellery |
| custom designed jewellery, where customers can | | | | products. Couples always wanted to include each |
| choose the type of metal used in making | | | | other choices in Engagement Ring or Wedding |
| jewellery along with stones. | | | | Ring to make their beloved happy. They prefer to |
| Jewellery customization trend is not a case with a | | | | engrave name of would be life partner on |
| particular jewellery product. Customers are | | | | wedding bands with lovely messages. The trend |
| demanding it for every type of jewellery they | | | | of using gems according to sun sign is also in |
| are buying, like necklace, engagement and | | | | demand. |
| wedding rings, bracelets and earrings. However, | | | | In brief, it is latest trend to wear jewellery |
| maximum popular customizable jewellery products | | | | products influenced by prominent jewellery |
| are Diamond Engagement Ring, Diamond Wedding | | | | designers but with individual choice and |
| Rings, Bracelets, and Wedding Bands. Gold is no | | | | preferences included. All jewellery manufactures, |
| longer yellow always. Jewellery enthusiasts are | | | | designers and online jewellery stores are trying to |
| more attracted to white gold due to its better | | | | reap the benefits of this popular trend in jewellery |
| finish, glow and easy maintenance. | | | | market. |
| White Gold | | | | |