| The best business name should be simple and | | | | not realize its vital importance. This one |
| reflect what your business is about. The brochure | | | | characteristic is not only your symbol, but it might |
| gives an introduction to your company and its | | | | also be your trademark. If you cannot identify |
| products. The business card is the key that | | | | anything that you do, ask friends and relatives if |
| introduces you and your business and opens | | | | they have noticed 'that' something different you |
| business opportunities. The company log | | | | may do which separates you from other jewelry |
| represents your company identity with a simple | | | | artists. |
| drawing. | | | | In this example, let us also say that your |
| Between the business card and the company | | | | trademark is to always include a rose in your |
| logo, I think much more thought is needed to | | | | jewelry designs. Now, you might illustrate your |
| design the company logo which is most difficult. It | | | | logo as a gold chain loose at both ends. This |
| needs to be simple in design but speak volumes. | | | | suggests that you make many different types of |
| In a former article I gave an example of Fashion | | | | jewelry to be placed between the loose ends and |
| Jewelry Designer Rose as the name of business | | | | a rose on the clasp which holds the two chains |
| and how to design and complete a business card | | | | together also bears your name or initial with a |
| along with the matching business correspondence | | | | special stroke on the underside. |
| and envelopes. | | | | There is no inaccuracy as to who designed this |
| This article will continue the discussion of how to | | | | fashion jewelry piece. Now as you become well |
| design the company logo. In the example, Rose. It | | | | known or even famous in your original |
| is a simple name, however, if roses were used in | | | | handcrafted jewelry business your company logo |
| the new logo customers would think that Rose is | | | | which speaks volumes may also double as your |
| in the flower business rather than being a fashion | | | | trademark. |
| jewelry designer. | | | | The rose may be constructed into the parts of |
| What about that company logo? | | | | the necklace, bracelet, earrings, pendant, or ring |
| Hours will be spent trying to design a company | | | | design. If the company logo design is complex, |
| logo. Think about the varieties of jewelry that | | | | people will not remember the name of the |
| you design and assemble. Have you noticed if you | | | | jewelry business or the owner. And if you want |
| do something that other artists do not do? | | | | repeat sales you want your customers to |
| It may be something that you do as a habit and | | | | remember who you are. |