| The term "designer jewelry" generally refers to | | | | piece custom made that has the feel of a top |
| well known, high profile jewelry designer lines. But | | | | designer jewelry item can mean getting a much |
| the term, to an extent, also relates to jewelry | | | | better price, more precious metal, and a offer |
| that is custom made, unique and creates a style | | | | from the designer that is unique to designer's |
| statement. | | | | name. For instance, they can engrave some |
| Why is designer jewelry so popular? It is largely | | | | famous poems or quotations as per your choice |
| because of strong marketing efforts that feature | | | | on the jewelry itself. Although not all elements and |
| their artistic creations in glossy advertisements, in | | | | principles of design are necessary in every |
| high end magazines, in televisions and also on the | | | | composition, how the designers apply them |
| Internet. Because of the enormous expense of | | | | determines how effective their design is in |
| large scale marketing and because of large scale | | | | conveying the desired message or to evoke an |
| demand in the market, the designer jewelry | | | | emotional response and how attractive it appears. |
| carries a high premium in the market. There is | | | | Designers come and go in fashion and today's' hot |
| also an element of market control where the top | | | | designer may lose his buzz tomorrow, but |
| brands sell through a distribution network of | | | | designers who live up to contemporary styles and |
| authorized retailers who are prohibited from | | | | expectations stay in the competition. |
| discounting the merchandise. | | | | While some designer jewelry is protected to |
| The principle of designer jewelry lies in its | | | | some extent by copyright and most designer |
| aesthetic design concept. Designer jewelries offer | | | | names cannot be used in marketing without the |
| stylish and pleasing look that includes balance, | | | | approval of the designer, most technical design |
| emphasis, rhythm, movement, contrast, harmony | | | | elements reside in the public domain and can be |
| and unity. | | | | freely utilized in making a custom creation, |
| "Generic" designer jewelry that has similar quality, | | | | capturing the same stylistic appeal. |
| style and design elements is typically less costly. | | | | Before going for not so expensive custom |
| Even fine custom jewelry made from scratch can | | | | jewelry design, it is wise to explore the prospect |
| be less expensive than buying a similar item with | | | | of having a designer jewelry item. |
| a designer name from a retail distributor. Having a | | | | |