| The Gems & Jewelery industry | | | | and clarity. Diamonds used in jewelery for special |
| encompasses vast varieties of diamond jewelery | | | | occasions are usually larger and hence more |
| and accessories which are available in attractive | | | | expensive. There is no established world market |
| designs for all purposes and occasions. It fulfills | | | | for diamonds, however, the standardization of the |
| different requirements of people both traditional | | | | 4C's along with pricing reports have provided |
| and modern. Diamonds have become very | | | | some transparency to consumers in recent years. |
| popular due to their rarity, beauty and endurance. | | | | Platinum, as a base metal, is being adopted in |
| They fit with all sorts of occasions and work very | | | | jewelery, however, it faces significant challenges |
| well with several metals such as gold, silver, | | | | due to extreme price volatility and perceived |
| palladium, titanium and so on. The availability of | | | | stability and inherent value of Gold. Silver too, has |
| these fascinating stones, cut and set with new | | | | maintained its position as an affordable store of |
| techniques have broadened their appeal in | | | | value. Natural diamonds are expensive as |
| developing markets | | | | compare to artificial or cultured diamonds. |
| Skilled jewelery designers create breathtaking | | | | American diamonds are available at reasonable |
| designs using combination of diamonds with | | | | prices while the jewelery involving natural |
| several other gemstones. The heritage of | | | | diamonds is expensive. |
| diamonds gives them an edge over other types | | | | There are designers in the market who produce |
| of gemstones in the market. Diamonds are used | | | | high quality, up market, diamond jewelery. The |
| in rings, necklaces, ear rings, bracelet, nose rings, | | | | range of designers, retailers and manufactures of |
| watches, tie-pins, pens; an almost endless array | | | | jewelery has increased significantly due to an ever |
| of accessories. Diamond jewelery is compatible | | | | expanding 'millionaire' class and very low barriers |
| with casual gatherings, special events and make | | | | to entry to the industry. |
| great holiday gifts. One may wear a simple | | | | Diamonds are the most precious and pure form |
| diamond ring everyday or opt for a large diamond | | | | of carbon on earth. They are rare hence are |
| necklace for special gatherings. | | | | expensive. Throughout history, diamonds have |
| Prices of diamonds vary significantly and are | | | | been regarded as symbols of wealth, power and |
| based on the 4C's; Color, Clarity, Cut and Carat | | | | purity. Several significant stones have become |
| weight. Mass market jewelery usually have | | | | legends in their own right and are displayed in |
| diamonds which are smaller and/or of lower color | | | | museums around the world. |