| Despite gold jewellery being highly popular and | | | | of silver jewellery matches its gold and platinum |
| enjoying an almost cult like status, lately one finds | | | | competitors to the T.o Durability- Gold is a much |
| that silver jewellery is also being treated rather | | | | softer metal as opposed to silver and as jewellers |
| favourably by many buyers. It is unusual jewellery | | | | worked with silver they realised the durability of |
| designs that are being displayed in the silver | | | | the material. Buyers are today happy to pay for |
| section of the jewellery for sale counters that is | | | | precious stone ornaments that are set in silver |
| gabbing the attention of most customers. | | | | since the cosmetic appeal of the piece is |
| While it is obvious that well designed silver | | | | maintained, while several years are also added to |
| jewellery is finding many admirers, one does | | | | the life of the creation. |
| wonder why the scales seem to be dipping in | | | | While it is obvious that silver has quite a few |
| favour of silver and also if it will have an adverse | | | | advantages over gold, this is not to say that the |
| affect on gold rates. | | | | yellow metal is loosing any of its lustre. Buyers still |
| The reasons for silver jewellery gaining popularity | | | | find gold ornaments highly lucrative due to its |
| are plenty. A few of these are listed below -o | | | | resale value. Silver jewellery in terms of the metal |
| Cost - The price of silver is much lesser than gold. | | | | itself, does not cost much, and therefore does |
| This is indeed a great attraction to the buyers, | | | | not fetch much in case of a resale either. The |
| who find that they need not dig deep into their | | | | cost of gold ornaments is mostly based on the |
| pockets in order to make a purchase at the | | | | purity level and quantity of gold in the ornament. |
| jewellery for sale section of a mall.o Larger | | | | No doubt, gold jewellery is much easier to resell |
| variety - Since the cost of creating silver | | | | rather than silver. |
| ornaments is much lower than making gold | | | | However, the fact that silver jewellery has a |
| jewellery, the silver section does offer a much | | | | more everyday wearable appeal has indeed |
| larger variety in terms of designs. This is of | | | | placed it much higher than it was a few years |
| course luring for the buyer.o Finer designs - Initially | | | | ago. So, it would be fair to state that while gold |
| silver ornaments were usually not well finished and | | | | jewellery is still way ahead of silver, the latter has |
| of lower quality that their gold counterparts. | | | | managed to create its own special niche, which |
| However, lately there has been a lot of fine silver | | | | seems to be growing everyday. So the next time |
| jewellery being produced and right from ethnic | | | | you set out to buy an ornament from the |
| pieces to modern designs; the silver jewellery | | | | jewellery for sale counter, peep into the silver |
| market offers it all. The workmanship and finesse | | | | section too and you may be pleasantly surprised. |