| Buying gold jewelry for your store can be a | | | | price. In other words, they should not represent |
| complicated business. It is important for you to do | | | | that they are selling at 'factory' prices when they |
| your research so that you can avoid the traps | | | | are not selling at the prices paid by those |
| that await you as a wholesale gold jewelry buyer. | | | | purchasing directly from the manufacturer." |
| It is to your advantage to take the time effort | | | | Dealing with unethical vendors can also damage |
| to know what your customers want and | | | | the reputation of your business, because you |
| compare the different price points being offered. | | | | may sacrifice quality for a low price. But your |
| Start by making a customer profile: what type of | | | | customers rely on your judgments when making |
| designs, styles and price points they prefer. It is | | | | the selections that they eventually purchase and |
| wise to keep the current popular trends in mind | | | | once a complaint of substandard goods from a |
| when you are buying your inventory, this can help | | | | dissatisfied customer is made, it can be very |
| you to attract new customers as well as give | | | | difficult to re-establish their trust. |
| your current customers new gold jewelry designs | | | | By definition, a wholesaler is a person who deals |
| to consider. If you are new to the gold jewelry | | | | directly with the manufacturer. This assures you |
| business, and do not have an established clientele, | | | | of quality; you will be able to get the information |
| you can begin with a combination of classic and | | | | and support your need because they are in |
| contemporary designs for broad market appeal. | | | | constant contact with the gold jewelry source. A |
| Selecting yellow, rose or white gold jewelry in | | | | reputable gold jewelry wholesale business also has |
| 18kt, 14kt and 10kt grades will give you a range | | | | a reputation to protect and will work with you |
| of sales opportunities. | | | | until you are satisfied. When your select your gold |
| In your pursuit, you will no doubt come across a | | | | jewelry wisely from a reputable source, it is |
| gold jewelry vendor who uses the strategy of | | | | easier to set your price point reasonably. Using |
| "wholesale to public". This may sound tempting, | | | | this practice can win over the most skeptical |
| but according to the Lanham Act, in the section | | | | customers, even those who may feel that retail |
| that deals with federal trademark/unfair | | | | gold jewelry is overpriced. |
| competition rules, those who make these types | | | | Another point to remember is that your main |
| of claims by stating a false or misleading | | | | competition for the gold jewelry customer can be |
| description of fact as to the origin of there goods | | | | found in abundance on the Internet. When a |
| can be held liable in a civil action. | | | | customer enters your store it offers you the |
| In addition, gold jewelry vendors should be aware | | | | opportunity to make their real-world buying |
| of the FTC Guideline that clearly states: "retailers | | | | experience unique, satisfying and rewarding in a |
| should not advertise a retail price as a 'wholesale' | | | | way that the Internet cannot offer. |