| It is a proven fact that Handmade Jewelry | | | | handmade jewelry display is your stores clientelle |
| displays will increase retail sales. Time and time | | | | as well as your stores traffic patterns: |
| again we have seen that retailers who take | | | | A) If your clientelle is composed largely of repeat |
| advantage of our handmade jewelry display | | | | local customers offering a larger selection will |
| packages dramatically increase their sales and | | | | increase your sales but the countertop display is |
| their reorder rate also increases. | | | | probably your best option. Always have a |
| One of the most important factors for sale | | | | catalogue close by in case they would to special |
| increases in the 300 - 400 % range has to be | | | | order their favorite design if out of stock. You |
| offering your customers a wider variety of | | | | may want to reorder often so the products are |
| choices. Most handmade jewelry displays are | | | | always new and fresh to returning customers. |
| designed to hold handmade earrings, unique | | | | B) If you are located in a tourist area where you |
| bracelets, handcrafted necklaces, rings, lockets, | | | | have large numbers of people arriving at the |
| etc. This increases the number of multiple piece | | | | same time, like bus tours, you need to have a |
| sales, "Aunt June loves butterfly jewelry, let's get | | | | good variety as well as quantity on the display. |
| these butterfly earrings and the matching | | | | The larger free standing displays will make sure |
| bracelet." When placing your orders at the | | | | you don't run out of the best selling designs and |
| upcoming Wholesale Jewelry and gift shows | | | | more people can view the product at the same |
| always keep in mind that most customers who | | | | time. |
| like a product will also be likely to buy matching | | | | C) Keep in mind your stores' security record, |
| sets. | | | | these are tough times and some stores are more |
| Most handmade jewelry wholesalers offer retail | | | | vunerable than others. In these cases, when ever |
| display packages that are free of charge or the | | | | possible place handmade jewelry displays in close |
| cost of the display is offset with free | | | | proximity to the cashier where customers are in |
| merchandise. Generally the buyer is responsible | | | | plain view. Having sales staff in those areas to |
| for the shipping charges of the display. Jewelry | | | | help customers will also provide additional security. |
| wholesalers will work with the retail store buyers | | | | D) Especially with handmade jewelry your |
| to find the most suitable display for their stores | | | | customers always appreciate extra information so |
| taking into consideration space restrictions of the | | | | be knowledgable on each product line you carry. |
| store itself. Large free-standing displays work well | | | | Some wholesale jewelry suppliers will go that |
| for bigger stores increasing the variety of designs, | | | | extra mile and supply literature regarding their |
| styles and products that you can make available | | | | products, cards or flyers, explaining how they |
| to your customers. Smaller stores with limited | | | | make their unique handcrafted jewelry. This gives |
| space tend to opt for the countertop displays. | | | | each purchase a personal touch and a connection |
| Other points to consider when choosing a | | | | with the artisans who have made the jewelry. |