| The internet provides everyone with many | | | | keywords and another chance to get into the |
| opportunities for online advertising their handmade | | | | search engine rankings. Search engines are your |
| jewelry. Taking advantage of all the opportunities | | | | best friend and will send more targeted visitors to |
| is very time consuming; blogging, article | | | | your handmade jewelry website than anything |
| submission, press releases, social networking, | | | | else. |
| directories, lens, the list is almost endless. | | | | Use blogs, press releases and article submissions |
| Handmade jewelry retailers and handmade | | | | to get backlinks as well as drive targeted traffic |
| jewelry wholesalers need to focus on branding | | | | to your website. The more people that see your |
| and advertising in the right places. There are only | | | | handmade jewelry the more likely they are to |
| so many hours in the day so you have to reach | | | | buy your handcrafted jewelry. The more often |
| your target market and make sure they respond. | | | | they see your name and your work, then they |
| You have only one chance to make a first | | | | may refer other people to your sight giving you |
| impression, how do you ensure it is a good one? | | | | added exposure to your target audience. |
| Every handmade jewelry artist needs a well | | | | Social networking is another great way to get |
| optimized website. Research your target market | | | | your name out there. Although it can be very |
| and find the right keywords for your products. | | | | time consuming, bookmarking sites and social sites |
| Use your keywords properly within your content | | | | add to your handmade jewelry advertising. The |
| to get good search engine rankings. Pay close | | | | more active you are on the sites the more |
| attention to meta-tags; create title and description | | | | chances of connecting with the right people and |
| tags that will let search engines know what your | | | | even coming up in the search engines. Personally |
| webpage is about, but even more important is to | | | | speaking, it's better to focus on one or two sites |
| tell your customers (or prospective customers) | | | | than trying to be on everything. See what your |
| why they should visit your webpage. Don't forget | | | | response is and if it's not working try something |
| to use your keywords in the image alt attributes | | | | else until you find something that fits your |
| to let the search engines know what the picture | | | | personal style. |
| is about. | | | | Just like making handmade jewelry, it's alot of trial |
| Your website should reflect your personality and | | | | and experimentation that in the end will yield the |
| your creativity. You are the one who knows your | | | | results that you want. The amount of time that all |
| handmade jewelry the best. People want to | | | | these things require is at times a little frightening. |
| connect with the artist, feel comfortable and | | | | Focus is key to bring your handmade jewelry |
| relaxed. High pressure flash may work for some | | | | website into view. The online handcrafted jewelry |
| but generally to be avoided. Show your work, tell | | | | marketplace is forever changing and you will |
| your story and let your handcrafted jewelry do | | | | constantly need to update and re-focus your |
| the rest! | | | | efforts. All your efforts will be rewarded in time, |
| Your website should be well organized with easy | | | | enjoy the journey! |
| navigation. Every link is a good place for | | | | |