| If you sell your own handcrafted jewelry designs, | | | | produced. Customers like to feel like they're |
| it's important to differentiate your jewelry line | | | | purchasing an exclusive piece. |
| from mass produced jewelry commonly found in | | | | Sell handcrafted jewelry designs as art: Give each |
| department stores. By doing this, you can not | | | | jewelry design a name |
| only command higher dollars for your creative | | | | When you visit an art museum, you'll notice that |
| efforts but you'll also sell more jewelry since | | | | the great works of art all have a name. When |
| people will perceive that your pieces are | | | | marketing your jewelry as art, you'll increase |
| one-of-a-kind and can't be commonly. One way to | | | | sales by giving each jewelry piece a name. Make |
| distinguish your handcrafted jewelry designs is to | | | | sure the name you give each design is consistent |
| market them as collectible works of art. To do | | | | with your designs and your overall theme. It also |
| this successfully, it may require making a few | | | | adds to the emotional appeal and value of your |
| changes to your jewelry line and your marketing | | | | jewelry if you sign each piece. |
| techniques: | | | | Sell handcrafted jewelry designs as art: Use |
| Sell handcrafted jewelry designs as art: Use the | | | | professionally produced marketing materials |
| highest quality materials | | | | Marketing materials to sell high end art jewelry |
| If you're going to be high end and collectible with | | | | need to be professionally produced with clear |
| your handcrafted jewelry, don't skimp on | | | | photos. If you're serious about entering higher end |
| materials. Find a reliable supplier who can supply | | | | markets with your jewelry, avoid whipping up |
| you with materials at a good price but don't | | | | jewelry cards and brochures on your home |
| purchase exclusively on the basis of price. If | | | | computer. Let a professional do the job. It will pay |
| you're using crystals, use Swarvoski, not less | | | | for itself many times over when you get your |
| reflective imported crystals. Avoid using base | | | | handcrafted jewelry into high end galleries. |
| metal findings since these can change colors over | | | | Sell handcrafted jewelry designs as art: Select |
| time. Don't ever underestimate your customers' | | | | your markets carefully |
| ability to detect quality. | | | | To market your jewelry as art, approach the |
| Sell handcrafted jewelry designs as art: Make | | | | higher end craft galleries with your work. Avoid |
| each design in limited quantities | | | | cheapening your handmade jewelry by selling to |
| Don't mass produce your handmade jewelry if | | | | lower end markets. By approaching galleries with |
| you plan on elevating them to the status of art. | | | | professional marketing materials and unique, limited |
| Decide how many pieces of a particular design | | | | production jewelry pieces, you'll stand a good |
| you'll make - and then stop. This will increase the | | | | chance of having your work accepted. Don't |
| value of your jewelry designs in the eyes of your | | | | restrict yourself to marketing jewelry locally. |
| customers since they're available only in limited | | | | There are art and craft galleries across the |
| quantities. Include a small card with each jewelry | | | | country looking for unique jewelry to display in |
| piece - noting that it's a limited edition design and | | | | their store. Be persistent and consistent with your |
| state how many copies of the design were | | | | work and you'll be rewarded with success. |