| There are a variety of simple ways to market | | | | 7. Be active in your community by volunteering a |
| your jewelry right in your own home town | | | | few hours a week. This is a great way to make |
| without spending aloof of time or a money. If | | | | new contacts while establishing a reputation for |
| you're serious about increasing your jewelry sales, | | | | giving back to your community. |
| give some of these simple marketing techniques a | | | | 8. Join your local Chamber of Commerce and |
| try: | | | | attend meetings when possible. You local chamber |
| 1. Wear your jewelry everywhere you go. You | | | | can provide you with so many opportunities for |
| probably interact with jewelry lovers every day | | | | networking. This is one group you definitely want |
| of your life as you carry out your daily activities. | | | | to be a part of if you're serious about marketing |
| What woman doesn't like jewelry to some | | | | your jewelry designs. |
| extent? Highlight the beauty of your jewelry by | | | | 9. Visit local retail stores to see if they might be |
| wearing it with a simple, plain colored top so your | | | | good markets for your jewelry. Keep an open |
| necklace becomes the focal point. When someone | | | | mind. The markets for handmade jewelry extend |
| compliments your jewelry design, be prepared to | | | | far beyond the standard boutique and gallery. |
| give them further information. | | | | Consider hair salons, spas, nail salons, hospital gift |
| 2. Carry business cards with you everywhere you | | | | shops, shoe stores, and other small businesses to |
| go. Post your card on bulletin boards, put them in | | | | be potential markets to sell your jewelry. |
| fishbowls at restaurants, leave them on | | | | 10. Market to local groups of which you're already |
| restaurant tables with your tip. Give one to your | | | | a member. Do you belong to a church? Could you |
| dentist, hairdresser, tailor, and anyone else you | | | | use your jewelry to help your church raise much |
| may come in contact with on a daily basis. It's a | | | | needed funds? Offer to have a small church |
| low key way to network. | | | | jewelry show to sell your jewelry and give the |
| 3. Invest in a car sign to advertise your business | | | | church a percentage of your profits. |
| when you drive around during the day. This is one | | | | 11. Network with your local bead store. They may |
| of the best investments you can make in terms | | | | want you to do custom designs for their |
| of time and money. Be sure to include your | | | | customers. You could also teach classes or give a |
| website address in big bold letters on your sign. | | | | trunk show of your designs at their store. |
| 4. Be friendly and approachable. You'll establish | | | | 12. Offer to do trunk shows at local boutiques and |
| many more contacts for your jewelry line this | | | | galleries in your area. Many smaller boutiques and |
| way, plus you'll make more friends! | | | | galleries would love to have the opportunity to sell |
| 5. Donate a piece of your handmade jewelry to a | | | | your jewelry to their customers at no risk to |
| charity auction. This is a great way to get you | | | | them. Retail stores love the publicity that special |
| name out in the community as a jewelry designer. | | | | events create! |
| Plus, you're helping a good cause at the same | | | | 13. Write a press release about your jewelry |
| time. | | | | designs and submit it your local newspapers and |
| 6. Learn everything you can about your | | | | magazines. This can bring in a ton of business |
| customers. How old are they? What do they | | | | very quickly. |
| wear? Where do they live? Study their habits, | | | | Hopefully, these ideas will get you started thinking |
| wants, and needs. This will allow you to better | | | | about how you can best market your handmade |
| optimize your sales material, flyers, and your | | | | jewelry in your local community. It's a great way |
| jewelry designs to meet their particular needs. | | | | to sell more jewelry! |