| Do you have a home business selling handmade | | | | designs. |
| jewelry? A jewelry home business is one of the | | | | Be Socially Conscious |
| tougher businesses to market because you don't | | | | Sponsor a jewelry show where you give a |
| have a storefront to show off your jewelry | | | | portion of your handmade jewelry profits to a |
| designs. Fortunately, you still have one of the | | | | local charity. This is almost sure to be worthy of |
| most effective tools around for selling handmade | | | | publicity. Plus, the charity will promote the event |
| jewelry - the power of free publicity. | | | | also. |
| Free publicity isn't hard to get if you have a new | | | | Become an Expert |
| or novel product, but it can be difficult if your | | | | Offer to write a column for your local paper on |
| jewelry designs aren't unusually trendy or brand | | | | jewelry trends. This will establish you as an expert |
| new to the market. Fortunately, it's not hard to | | | | and create more interest in your jewelry designs. |
| find a unique angle to sell almost any product - | | | | Sell Handmade Jewelry By Giving it to a Local |
| even jewelry. Here are some ideas for getting | | | | Celebrity |
| people to talk about - and purchase - your | | | | Give one of your designs to a local celebrity such |
| jewelry designs. | | | | as a popular,local newscaster. When she wears it, |
| Take Advantage of Current Happenings | | | | word will spread quickly about your jewelry home |
| One of the most effective ways to sell | | | | business and the beautiful designs you create. |
| handmade jewelry using free publicity is to tie | | | | Tell Your Story |
| your jewelry designs in with an upcoming holiday. | | | | Write about your struggles to start a successful |
| For example, write an article for the paper or a | | | | jewelry home business. Everyone has a unique |
| local publication on how to select jewelry to wear | | | | story to tell and newspapers love to publish |
| to a Christmas party. Of course, you'll want to | | | | stories about entrepreneurs who encountered |
| mention your the special holiday jewelry designs | | | | challenges and hardships. Be sure to include photos |
| you design at the end. | | | | of your jewelry. |
| Adapt Your Jewelry Designs to the Local Market | | | | The Bottom Line? |
| Design a special necklace or bracelet that has the | | | | To sell handmade jewelry, find ways to tie your |
| school colors of a local high school or university - | | | | jewelry in to news and current events. Look for |
| or create a bracelet with charms that represent | | | | ways that your handmade jewelry designs are |
| different things that are unique to the area where | | | | unique and use it to write an interesting story you |
| you live. Design for specific niche markets such as | | | | can submit to local publications. Be persistent and |
| local sports teams and design jewelry using | | | | soon your be selling handmade jewelry by the |
| charms depicting their sport. It's not hard to get | | | | handfuls! |
| local publicity for these types of special jewelry | | | | |