| There are many aspects to running a successful | | | | trying to put off to your customers. All in all set |
| jewelry store, but set-up is by far one of the | | | | up of the glass showcases is crucial. |
| impacting and important. In order to ensure your | | | | There are many variations of your set up that |
| business runs smoothly with minimal stress, you | | | | can really make or break a sale. For instance, you |
| should probably make sure set-up is taken care | | | | should really position the items you want to push |
| of. As they say, first impressions are lasting, so | | | | or your most important items at eye-level. If you |
| you want your customers to have an experience | | | | don't you could be missing out on a potential sale, |
| they'll remember. | | | | because the customer simply didn't notice it. Also, |
| Here are a few tips to guide you into making sure | | | | you should keep the glass showcase clean and |
| your jewelry store looks like a million bucks on | | | | clear of clutter. Don't worry about putting all of |
| opening day: | | | | your stock in the showcase, although it is |
| Let There Be Light! | | | | tempting we know you want to sell everything. |
| You probably have picked out some beautiful | | | | Instead you should put out your best looking |
| merchandise. Unlike clothing or other fashion items, | | | | pieces and the rest in the back. Also, put a few |
| jewelry needs to be displayed in a manner that | | | | items in a counter top glass display case by the |
| draws attention to it. A really great way to | | | | register. The cash register is where the most |
| highlight your jewels' and gems' stunning features | | | | impulse buys take place, so it would be beneficial |
| is to have proper lighting on them. But just any | | | | to your sales to take advantage of that. |
| light bulb won't do. Florescent lighting, although it | | | | Be Creative! |
| seems like the likely choice, simply won't do your | | | | Lastly, don't forget that the customer always |
| jewelry showcase justice. Instead, try Halogen | | | | appreciates a creative set-up to a new store. It's |
| lighting. Halogen lighting is really flattering for | | | | what generates that word of mouth buzz that is |
| jewelry. Whether they are in the ceilings or in | | | | essential to your long-term success. And |
| strips in the retail display, the really make the | | | | word-of-mouth advertising is the best because it's |
| jewelry sparkle and shine. | | | | effective, and FREE! So don't be afraid to |
| Show It Off... | | | | something different. Just because every jewelry |
| You have probably spent a lot of money on your | | | | store is set up like Zales, doesn't mean you have |
| inventory, and want it to sell. This is where the | | | | to it that way. Try to put your own unique spin |
| importance of a proper retail display comes in. | | | | on the store, without changing the fundamental |
| Sturdy store displays are a must. They come in | | | | elements that make it work, that keep people |
| wide varieties of shapes, styles, and finishes. With | | | | coming in. With being creative, you have to make |
| many store display retailers, you can choose the | | | | sure that it is functional, and most importantly, |
| specific finish and the metal trim for the cases. | | | | puts you products in the customers faces in a |
| Whatever finish you choose it should be cohesive | | | | non-intrusive way. |
| to the type of environment and ambience you're | | | | |