| ost common method of finding new jewellery | | | | years ago will probably rank better than the |
| wholesalers online is to use traditional search | | | | websites of new wholesalers, even though the |
| engines such as Google, Yahoo, or MSN. If you | | | | older company may be selling out of date lines of |
| know what you're doing, and how to interpret the | | | | jewellery, or may not even have an online shop |
| search engine results, then this can be a very | | | | at all. |
| effective method. But in order to get the most | | | | What this means is that a wholesale jewellery |
| from these results, you need to understand a little | | | | company can climb the Google rankings and |
| about how Google chooses which sites appear on | | | | appear at or near the top of the first page of |
| the first page. | | | | results for important search phrases, while at the |
| Google does not care about the quality of | | | | same time having a limited range of stock, of |
| jewellery on offer on a particular website. It does | | | | poor or unimpressive quality, and at prices that |
| not care about how cheap or expensive that | | | | are far from competitive. The company may |
| jewellery might be. And it does not care about | | | | even have ceased trading months ago, but so |
| how extensive or limited the company's online | | | | long as the website still exists, so too will its high |
| catalogue is. When you enter a search query such | | | | ranking with Google. |
| as "wholesale costume jewellery" or "wholesale | | | | What does this mean for retailers trying to find |
| jewellery" into Google, it returns websites that it | | | | wholesalers online? |
| feels meet the requirements of your search | | | | It means that you cannot assume that the first |
| phrase, and it does this without understanding the | | | | page of results returned by search engines is any |
| words you typed in. | | | | indicator of the quality, size, or professionalism of |
| How does Google measure quality? | | | | the wholesaler. All you can draw from these |
| An entire industry has grown up to help websites | | | | results, is that the websites listed have paid a lot |
| give Google what they think it wants in order to | | | | of money to optimising companies to help reach |
| position a site as close to the top of the front | | | | the top, that the website has been around a good |
| page as possible. The methods used to help | | | | long while, or that through their use of keywords |
| ensure a high ranking are: obtaining as many | | | | on their web pages they have struck lucky. |
| incoming links from other websites as possible | | | | Now, this is not true in all cases. Occasionally a |
| (often directory sites that human beings never | | | | good wholesaler with excellent stock will reach the |
| read), writing the text of the website so that a | | | | front page of Google. But you cannot rely on this. |
| certain percentage of the content contains | | | | You should never stop at the first page of results. |
| important key words and phrases (making the | | | | In many cases, continuing on to pages two, three, |
| page a chore to read if you are a human being), | | | | and four will yield far better results. Most people |
| and choosing a domain name that contains those | | | | do not do this, which means that most retailers |
| key words rather than using the company's | | | | fail to discover the jewellery wholesalers lurking |
| registered business name. | | | | on page two or three of Google, and make their |
| One other factor that plays into a website's | | | | buying decisions based on those often inaccurate |
| Google ranking is the age of the website. A | | | | first page results. |
| wholesale company whose website went live 10 | | | | Don't make this mistake. |