| This has been an age old argument from jewelers | | | | mixed colors will reflect negatively against clear or |
| all over the world...what is the best color to display | | | | light color gemstones and the precious metals |
| jewelry on? You know every store, mall cart or | | | | they are set in. Neutral colors give a true |
| artist likes to use a number of display options: | | | | representation of the gemstone colors and |
| bracelet ramps, earring trees, necks, etc. But | | | | prevent intrusive reflections. I've seen a |
| each has his/her own preference about what | | | | gemstone just catch a bit of a nearby dark color |
| color cloth or velvet will make their jewelry look | | | | and reflect it on each facet of the stone, giving |
| best. | | | | the impression of dozens of tiny inclusions |
| I have noticed at most art shows that jewelry | | | | throughout. No good! |
| makers like black velvet. It really makes gold and | | | | The clear winner is Ivory. It will give you a clear |
| silver pop out when lit from above and makes | | | | representation of most gems, cabs, stones and |
| solid color gemstones such as turquoise vibrate | | | | metals, including pearls. Black is fine, but not for an |
| up. But if black looks so great, why can't you | | | | enclosed jewelry store area with overhead |
| name a single professional jewelry store retail | | | | halogen lighting. All those black displays will make |
| chain that uses it? They often use an off white | | | | the entire store look "dark" especially from out in |
| or ivory to display their pieces. | | | | the hallway. Ivory will reflect the halogen lights |
| Neutral colors are best no matter whether it's | | | | back up towards the ceiling, giving your store an |
| black or white. Pastels, navy blues and strong | | | | airy and inviting demeanor. |