| Do you want to start your own handmade | | | | to see if your price falls into the same range? |
| jewelry business? Making handcrafted jewelry, | | | | Online marketing for handmade jewelry artisans is |
| handmade earrings and unique bracelets can be | | | | growing quickly and it is easy to set up a free or |
| easier than learning how to sell, where to sell and | | | | relatively inexpensive website at many |
| at what price to sell your unique jewelry. | | | | handcrafted sites. Building an online presence can |
| Marketing, advertising and promoting your new | | | | take a lot of time and effort which will be |
| company is an obstacle many cannot overcome. | | | | worthwhile eventually. Do not depend on |
| Many people give up when just starting out | | | | immediate sales as it takes time to become |
| because of the frustration. Here are some easily | | | | established online. |
| accomplished steps to build your handmade | | | | Local craft shows are a great way to start in the |
| jewelry business and put you on the road to | | | | handmade jewelry business. Check your Chamber |
| success. | | | | of Commerce for an event schedule in your area. |
| First of all, and most important, is to create truly | | | | Talk with other crafters to find other craft shows |
| unique jewelry. Finding you own niche, expressing | | | | and art festivals that they recommend. Slowly |
| your individual style and creativity is key to | | | | build a schedule of shows. Pay attention to what |
| making your handcrafted jewelry business a | | | | your customers are looking for and try to focus |
| success. Experiment with techniques and materials | | | | on their needs. |
| until you find the right combination that suits you. | | | | Start slow with baby steps gradually building your |
| The most successful jewelry artisans have their | | | | customer base. Not every show will be a huge |
| own style that draws customers to them. | | | | success but bit by bit you will learn all the things |
| Secondly, choose your target market. What age | | | | you need to know to make your handmade |
| group does your handmade jewelry attract? This | | | | jewelry business a success. |
| is a good pricing indicator. A younger age group | | | | Not everyone can be an artist and a salesperson. |
| will require lower prices while a middle age group is | | | | Luckily there are many wholesale jewelry |
| looking for more sophisticated looks and can | | | | suppliers who specialize in handmade jewelry and |
| afford a higher price range. | | | | handcrafted artisan jewelry. Check out their |
| Trial and error is sometimes the best method for | | | | websites and see if their wholesale products fall |
| pricing. Estimate how much a pair of handmade | | | | into the niche you have decided upon. Whether it |
| earrings or handmade bracelets costs you to | | | | is horse jewelry, cat jewelry, wildlife jewelry or |
| actually make. Double the cost for your wholesale | | | | Native American jewelry designs, you are sure to |
| jewelry price and double that again for your retail | | | | find wholesale jewelry suppliers who have the |
| price is the general rule. Look around at other | | | | perfect handmade jewelry for your target |
| handmade jewelry artists offering similar products | | | | market. |