| want to start your own handcrafted jewelry | | | | range. If not, you may have to re-think your |
| business? Producing handmade jewelry, unique | | | | pricing. |
| earrings and unique bracelets can be easier than | | | | Local craft shows are a great way to start in the |
| learning how to sell, where to sell and at what | | | | handmade jewelry business. Check your Chamber |
| price to sell your unique jewelry. Marketing, | | | | of Commerce for an event schedule in your area. |
| advertising and promoting your new company is | | | | Talk with other craftspeople to find other craft |
| an obstacle many cannot overcome. Many people | | | | shows and art festivals that they recommend. |
| give up when just starting out because of the | | | | Slowly build a schedule of shows. Pay attention to |
| frustration. Here are some easily accomplished | | | | what your customers are looking for and try to |
| steps to build your handcrafted jewelry business | | | | focus on their needs. |
| and put you on the road to success. Your new | | | | Online marketing for handcrafted jewelry artists is |
| life is waiting for you. | | | | growing fast and it is easy to set up a free or |
| First of all, and most important, is to create truly | | | | relatively inexpensive website at many handmade |
| unique jewelry. Finding you own niche, expressing | | | | specialty sites. Building an internet presence can |
| your individual style and creativity is key to | | | | take a lot of time and effort which will be |
| making your handmade jewelry business succeed. | | | | worthwhile eventually. Do not depend on |
| Experiment with techniques and materials until you | | | | immediate sales as it takes time to become |
| find the right combination that suits you. The | | | | established online. |
| most successful jewelry artisans have their own | | | | Start slow with baby steps gradually building your |
| style that draws customers to them. | | | | customer base. Not every show will be a huge |
| Secondly, choose your target market. What age | | | | success but bit by bit you will learn all the things |
| group does your handcrafted jewelry attract? | | | | you need to know to make your handcrafted |
| This is a good pricing indicator. A younger age | | | | jewelry business a success. |
| group will require lower prices while a middle age | | | | Not everyone can be an artist and a salesperson. |
| group is looking for more sophisticated looks and | | | | Luckily there are many wholesale jewelry |
| can afford a higher price range. | | | | suppliers who specialize in handmade jewelry and |
| Trial and error is sometimes the best method for | | | | handcrafted artisan jewelry. Check out their |
| pricing. Estimate how much a pair of handmade | | | | websites and see if their wholesale products fall |
| earrings or handmade bracelets costs you to | | | | into the niche you have decided upon. Whether it |
| actually make. Double the cost for your wholesale | | | | is horse jewelry, cat jewelry, wildlife jewelry or |
| jewelry price and double that again for your retail | | | | Native American jewelry designs, you are sure to |
| price is the general rule. Look around at other | | | | find wholesale jewelry suppliers who have the |
| handcrafted jewelry artists offering similar | | | | perfect handcrafted jewelry for your niche |
| products to see if your price falls into the same | | | | market. |