| Italian designs are considered to be top notch in | | | | Granted, talented people around the world would |
| many consumer good markets including fashion, | | | | like to study in Italy if they want to develop a |
| jewelry, decors and furniture. We know so | | | | career in the fashion or jewelry industry. On the |
| because major department stores are advertising | | | | other hand, the competition among the designer |
| Italian fashions and jewelry as luxurious products. | | | | themselves became more severe. As a result, |
| What are the real reasons behind all these | | | | the designers would have to put out their best to |
| appreciation and adoration? | | | | set themselves apart from their fellow |
| When we think of the biggest movie industry in | | | | designers. Only in this kind of competitive |
| the world, we probably would think of | | | | environment can the best quality products be |
| Hollywood. For information technology leader in | | | | produced. |
| the world, the icon would be the Silicon Valley in | | | | Another reason that Italian products are welcome |
| California. The same factors behind these two | | | | as high class and luxurious goods is that Italian |
| successes apply to the success of Italian | | | | artist or designers never compromise the quality |
| products, which is the resource available to the | | | | of their work to lower the price of the products. |
| industry in the country provided by the people | | | | From the leather of shoes, fabrics of clothes and |
| and the government. United States government | | | | wood for furniture, they always use the best |
| funds many research projects in the top | | | | quality of raw material they can find. The |
| engineering schools including U.C. Berkeley, | | | | consistency and high level of craftsmanship |
| Stanford and M.I.T. The availability of financial | | | | combined with the best material build up the |
| resources cultivates the possibilities of | | | | confidence of consumers over the last couple |
| implementing and experimenting new ideas, some | | | | centuries. |
| of which turned out to be major breakthroughs in | | | | For those who know the Italian life style, they |
| human history. | | | | probably agree that Italians, in general, have a |
| In Italy, the system for education of creative | | | | passion for life. They enjoy life and "take from |
| design work is very established. Renowned | | | | the world the best". This trait passes on from |
| design schools include L'Atelier and Fashion Design | | | | generation to generation. Not only in fashion and |
| Academy in Firenze. In fact, the city of Firenze | | | | jewelry can we see the manifestation of it, we |
| is known for the fashion and jewelry design it | | | | can also witness that in art, music and theater |
| produces. This is the same place where the | | | | performance. I guess when you do what you |
| chief designer of Tiffany & Co. Edward C. | | | | real enjoy, that's when you give the best results. |
| Moore came from. The combination of | | | | In a nutshell, the quality and designs of Italian |
| governmental support and the enthusiasms of | | | | designer jewelry is substantiated by a combination |
| general public in that area enable the design | | | | of resources, culture and life style of Italians and |
| industries to thrive and become the leader of | | | | the tradition of excellence. No wonder the whole |
| fashion and jewelry of the world. | | | | world is following Italy's lead when it comes to |
| The consequence of the initial success of Italy | | | | fashion and jewelry. |
| fashion is more attention, as well as competition. | | | | |