| The biggest reason to come to Rochester NY for | | | | advertising, doesn't that have to increase the |
| custom jewelry - especially if you live anywhere | | | | price of their jewelry? |
| in the upstate NY area - is the full complement of | | | | Other than that, they seem to have a decent |
| jewelry stores you have to choose from. This | | | | selection, but nothing really unique or custom |
| city is unique and alone at the top of the custom | | | | designed. |
| jewelry marketplace, and as the consumer, you | | | | Next, we come to the independents, and these |
| come out on top. | | | | are what makes the Rochester Jewelry market |
| When looking for a truly high quality piece of | | | | really stand out. There are several outstanding |
| custom designed jewelry in Rochester, whether it | | | | independents, including West and Company in |
| be a necklace, a ring, a pair of earrings, or some | | | | Webster, Mann's Jewelers, and Cornell's Jewelers. |
| other piece, the first choice you need to make is | | | | Of these three, Cornell's and Mann's are quite |
| where to shop. With that in mind, let's consider a | | | | large, but they still offer custom jewelry and |
| few possibilities. | | | | personal service. West and Company, located at |
| First, you could visit a mall or chain jewelry store | | | | in Webster, is a mid-sized independent jeweler in |
| like Jared's in Henrietta. Most major metropolitan | | | | the European tradition, offering a collection of |
| areas have stores like this and Rochester is no | | | | custom designs by owner David West Nytch, |
| exception. Certainly Jared's has a nice selection | | | | known as his Signature Collection. |
| and helpful salespeople, but when it comes to | | | | People are often willing to drive several hundred |
| truly unique, one-of-a-kind designs, these types of | | | | miles to shop at Rochester Jewelry stores such |
| store definitely come up short. | | | | as Cornell's, Mann's, and West and Company, and |
| Rochester also has a store on Monroe Avenue | | | | they have truly put Rochester on the map when |
| called The Source, and if you're looking for low | | | | it comes to unique, artistic, custom jewelry |
| priced jewelry this store can be a good choice. | | | | designs known for uncompromising quality. All in all, |
| They advertise prices much lower than "mall | | | | Rochester NY Jewelry has a great deal to offer |
| jewelry stores" and their tag-line is don't get | | | | the discerning shopper, and it is well worth |
| "malled"... pretty clever, but it always makes me | | | | considering a day trip, or even an overnight, to |
| wonder. If they're spending so much on | | | | visit these fine jewelry retailers. |