| Since starting my handcrafted jewelry business , | | | | jewelry sets. Beveled mirrors can be purchased in |
| I've displayed my items at many craft shows, | | | | a variety of sizes at your local craft store or |
| fairs, festivals, home jewelry parties, etc. I often | | | | jewelry supplier. |
| have a show two or three days a week. I have | | | | TIP #6: |
| picked up many display ideas along the way. I | | | | - It is not recommended to use flat displays. A lot |
| have, also, had other vendors incorporate my | | | | of shows will not accept a vendor if they have a |
| ideas into their own displays. | | | | flat table display. It's just not attractive! It is also |
| One of the most important things to remember, | | | | recommended to have more than one tier in your |
| is that you want your display to be appealing to | | | | display. I use the shelf from an old computer |
| the customer. Your jewelry or craft may be | | | | desk. I cover it with a piece of black velvet |
| beautiful, however, that won't matter if the | | | | material and sit it on the back center of my table. |
| display doesn't look enticing enough for the | | | | It is perfect for displaying my business sign, a |
| potential customer to come take a look. | | | | few necklace stands and smaller pieces of |
| When it comes to jewelry, I find organization of | | | | jewelry. |
| items is very important. I have seen displays in | | | | TIP #7: |
| which other jewelry designers have no particular | | | | -Cover your table! What colors you choose are up |
| organization in there presentation. That is their | | | | to you. However, if you choose a pattern that is |
| choice. I have had MANY customers comment on | | | | too "busy", it may take away from your jewelry. |
| how much easier and quicker it is to find what | | | | I use black tablecloths when displaying my |
| they're looking for when a display is organized. | | | | jewelry. To accent the black color, I use runners |
| Here are some tips and ideas for displaying | | | | or large fabric table napkins in the colors of the |
| jewelry items: | | | | season. I'll use rust colors in the fall, red and green |
| TIP #1: | | | | in the winter..you get the idea. I also, display |
| -Display jewelry sets together. For instance, I | | | | inexpensive "props" on my table. I use small wood |
| display my chakra jewelry together on one | | | | pumpkins, small candles, clip on ornaments, etc. |
| mirror. | | | | Make your table appealing to the buyer! |
| TIP #2: | | | | TIP #8: |
| - Display jewelry pieces for each category (ex. | | | | - Include a business card display on your table. |
| necklaces, bracelets, earrings, etc.) in the same | | | | This will promote your business and lead to repeat |
| general area. It will be easier for your customers | | | | customers. |
| to locate specific items. | | | | TIP#9: |
| TIP #3: | | | | -Make signs. I use tent cards to make it easier |
| - Organize bracelets by style, gemstone, color, | | | | for customers to find what they're looking for. I |
| etc. Whatever seems best for you. I separate | | | | design my own tent cards on the computer using |
| my bracelet displays by gemstones. For example: | | | | tent card sheets or card stock. I then cut them |
| I may have quartz, jade and carnelian bracelets | | | | to the size I want. I label each of my categories |
| on one display, my awareness bracelets on | | | | with a tent card. For example: "Awareness |
| another, and so on. | | | | Bracelets","Men's Jewelry","Children's Jewelry", |
| TIP #4: | | | | "Anklets". I also make tent cards labeled with my |
| - Earring displays are personal preference. I have | | | | services. For example: "Custom Orders Available", |
| seen some designers display their earrings on | | | | "Host a Jewelry Party", "Bracelet Lengths Can be |
| hanging displays without an earring card, some | | | | Adjusted". |
| prefer to hang them on a board display or earring | | | | TIP #10 |
| rack, others use a rotating display. I use a rotating | | | | -Make sure you have a business sign. Promote, |
| earring rack, as it takes up less space and I am | | | | promote, promote! Make or purchase a sign with |
| able to display over 100 pairs of earrings. I use | | | | your business name, logo and/or description. I |
| black flock earring cards to hang my earrings on | | | | have an 8" x 10" sign on my table display ( I |
| and I include rubber earring backs with my | | | | designed and printed my own sign out on the |
| earrings. This helps to keep the earrings in place | | | | computer and put it into a picture frame) and I |
| on the card and offers the customer an added | | | | also have a vinyl sign that hangs in front of my |
| bonus to the earrings . | | | | table. If you're interested in a vinyl sign, you can |
| TIP #5: | | | | make your own using a vinyl sign kit (available in |
| -Be creative when displaying your jewelry pieces. | | | | craft stores) or you can purchase one from a |
| I use black velvet and white leatherette jewelry | | | | sign company. |
| displays, beveled mirrors and wire jewelry holders. | | | | It's best to make your display neat and |
| Mirrors are a great way to display your | | | | professional, and let your personality reflect on it. |
| jewelry-they are simple, inexpensive and elegant! I | | | | An attractive display will be far more appealing to |
| use them to display my featured pieces and | | | | potential customers. Be creative! |