| Ideas for Marketing your Handcrafted Jewelry | | | | Remember, always be courteous and call ahead. |
| does not require a large budget but some of that | | | | Community Events: Check out your local paper |
| creativity you have used in your designs. | | | | for upcoming events. Your local Chamber of |
| Day Spas and Salons: Call local day spas and | | | | Commerce can be a huge asset as they often |
| salons. Ask to speak to the manager or business | | | | have a calendar listing of events. Promote |
| owner. Set an appointment to show your jewelry. | | | | yourself by showcasing your jewelry at local |
| Have your pitch ready on why their customers | | | | events or donating items for Silent Auctions. Do |
| would benefit from having this product. Think | | | | not forget to advertise in your local paper or |
| about whether you will wholesale or allow | | | | submit a press release when you will be at a local |
| consignment of your jewelry. Be on time and | | | | event or the fact you donated an item to an |
| remember your look is just as important as the | | | | event. Do NOT underestimate these local events. |
| jewelry presentation. Once the salon or spa places | | | | I have made over 1k for a 3hr school function |
| an order/consignment, check back to see what | | | | that cost me $30 to enter; I consider $300 an |
| pieces are selling or what comments they have | | | | hour successful, don't you? |
| heard from customers. This information is | | | | Jewelry Trunk Show: Host a private trunk show in |
| invaluable in finding out what customers want! | | | | your home or look in to renting a community hall. |
| Boutiques and Specialty stores: Independently | | | | Promote your event through friends, family, and |
| owned boutiques, gift, gallery and specialty stores | | | | the local paper. I hosted a trunk show before |
| are always on the look out for unique and original | | | | prom and promoted at the high school and local |
| items to offer their customers. Prior to calling the | | | | paper; I had so much business that I had to put a |
| store, do a little detective work to give you an | | | | deadline for taking orders for prom. As a result of |
| edge. Pay attention to what the store carries | | | | private shows like this, I have repeat customers |
| (classic, funky, etc) and the price. This will help | | | | and positive word-of-mouth-business referrals. |
| you customize not only your pitch but your | | | | Here's to your success with your handcrafted |
| jewelry presentation to the owner/manager. | | | | jewelry business. |