| To sell handcrafted jewelry, it's important to give | | | | 3. What one improvement could I make to my |
| the customer what they want. But, how do you | | | | handmade jewelry? |
| know what your customer is really looking for? | | | | 4. Did you purchase my jewelry today for |
| Your customer is probably a very busy person. | | | | yourself or as a gift? |
| She may be shopping on her lunch hour and may | | | | 5. What additional services would you like for me |
| not have have time to tell you exactly what she's | | | | to offer? |
| looking for and what she wants you to carry. So | | | | 6. Would you like to have the option of having a |
| how do you find out? | | | | piece custom designed? |
| Once simple solution is to do a customer survey. | | | | Print up a group of small forms with the questions |
| How to Sell Handcrafted Jewelry Using Customer | | | | and set them beside the box. As customers |
| Surveys | | | | check out, ask if they could fill out a brief survey |
| The next time you display your handmade | | | | form and place it in the box. You might want to |
| jewelry at a craft or jewelry show, bring along a | | | | give them an incentive such as 10% off of their |
| wooden box with a top that comes off easily. | | | | purchase or a small free gift such as a jewelry |
| Print up a sheet of several questions you'd like for | | | | polishing cloth. Let them know you valuable their |
| your customers to answer. Don't include more | | | | input and appreciate their feedback. |
| than 2 or 3 questions to make it simple for | | | | You'll be surprised at what you can learn about |
| them.(remember your customer is busy). Don't | | | | selling handcrafted jewelry from a well |
| overburden her with long survey forms and | | | | constructed survey. The important thing to look |
| complicated questions. Make this an exercise in | | | | for when looking at the results is trends. If more |
| simplicity. Here are some questions you might | | | | than one person is saying the same thing, take |
| consider: | | | | notice! Sometimes people repeatedly request |
| 1. What additions would you like to see added to | | | | items you never dreamed would sell to your |
| my current jewelry line? | | | | market The only way to know this is to ask. If |
| 2. What jewelry pieces are you most likely to | | | | you sell handcrafted jewelry, give this a try. The |
| buy? i.e. necklaces,bracelets, earrings, rings etc. | | | | results could be truly eyeopening. |