| Silver used in jewellery is one of the finest metals | | | | fond of wearing gold jewellery. But in eastern |
| available. Silver that is used in jewellery is not 100 | | | | countries, gold jewellery is the most popular |
| percent pure, because pure silver is very soft, | | | | jewellery. On special occasions such as parties or |
| too soft to be used in jewellery. Therefore, it is | | | | get-togethers, everyone (especially women) are |
| mixed with some other metals, known as | | | | seen wearing all their gold jewellery. Gold |
| impurities, and is then used in jewellery. | | | | necklaces and gold rings are the most sold ones in |
| As far back as ancient times, silver jewellery was | | | | these countries. |
| the most popular form of adornment. The most | | | | Let us move on to the higher income groups of |
| popular silver jewellery include silver rings, | | | | the society. Most high-income people are not fond |
| bracelets, pendants and earrings. | | | | of wearing jewellery. Some of them are, but they |
| When it comes to gold, it is also mixed with some | | | | don't usually wear gold jewellery. They usually |
| impurities to make it strong enough to be used | | | | wear expensive platinum or diamond jewellery. |
| for jewellery purposes. 100 percent pure gold is | | | | Therefore, gold is simply neglected by them. |
| also very soft and can't be used in making gold | | | | Ideally, silver jewellery matches all kinds of outfits |
| jewellery. | | | | and skin tones. On the other hand, gold jewellery |
| Gold jewellery is sold heavily in eastern countries. | | | | matches only formal and party wear. Some |
| It enhances the grace and beauty of any woman. | | | | people are interested in buying gold from an |
| Let us take a look at whether silver jewellery is | | | | investment point of view. But then, silver can also |
| more popular than gold or not. | | | | give a decent return on their investments. |
| First of all let's talk about cost. Cost wise, silver is | | | | A few decades back, gold was the most |
| much less expensive than gold. Thus, it is in easy | | | | expensive and most popular jewellery. Later, |
| reach of the majority of the population. People | | | | diamond and platinum jewellery came into the |
| who are not that wealthy can also afford silver | | | | market, and surpassed the popularity of gold as |
| jewellery and fulfill their dreams of wearing | | | | the most expensive jewellery. People started liking |
| jewellery. Consequently, silver jewellery is the | | | | diamond jewellery, which further matched more |
| most popular amongst the lower-income people. | | | | with silver than with gold. Diamonds studded in |
| Next, we talk about college guys and youngsters. | | | | yellow gold didn't look good. Whereas silver and |
| The young generation is very fond of wearing | | | | platinum studded with diamonds looked very |
| stylish silver jewellery, such as silver bracelets and | | | | pretty. The popularity of silver jewellery is ever |
| silver earrings. They don't consider gold as a | | | | rising. Further, as a consequence of the recent |
| trendy jewellery to wear. | | | | global recession, use of silver jewellery has |
| Let us come to the middle income groups. In | | | | increased significantly because it is now the only |
| western countries, middle income people are not | | | | jewellery that is in easy reach of most people. |