What Jewelry Stores Don't Want You to Know About Their Pricing

In the U.S., jewelry is weighed in grams. Someapples to apples. It's easy to compare prices for
jewelry stores display the actual weight of eachtwo gold bracelets if they are the same weight,
piece, while others do not. Some jewelry storesstyle, and quality. But this is hardly the case.
that don't display the weight say that "fineMost jewelry stores have very similar items that
jewelry" is not sold by weight like products in adiffer greatly by weight and price. So in order to
supermarket.compare apples to apples, you must find the price
The real reason they do not display the weight isper gram at each store. As long as the quality
because the easiest way to make gold jewelryand style are similar, the store with the lower
cheaper is to use less gold and make it lighter. Butprice per gram is always a better value.
the problem with using less gold is that theNegotiating with salespeople based on price per
jewelry will usually be weaker and more likely togram will let them know that you're a
bend.knowledgeable jewelry buyer who cannot be
How can knowing this pricing secret help youduped. The price per gram concept also applies to
make better decisions when buying jewelry?diamonds. All diamonds over $1000 should come
Whenever you shop for precious metal jewelry,with a GIA certificate rating. When comparing two
the first thing you should figure out is the pricediamonds of the same rating, the lower price is
per gram.always a better value.
The average prices we have found at the mallJewelry Trade Secret #1 Summary:
areWeight of jewelry determines value.
$28 per gram for 14k goldRetailers purchase precious metal jewelry priced
$36 per gram for 18k goldper gram, and so should you.
$3 per gram for silverIn order to compare apples to apples, always
$75 per gram for platinum.figure out the price per gram.
Knowing the price per gram will help you compare