| There is no overnight success in business; you | | | | again they order the product. They feel confident |
| need to build your business step by step on a | | | | that they will be able to sell your products. The |
| solid foundation to ensure continued success. | | | | sale becomes more personal in a world that |
| A lot has changed over the years but the | | | | every day becomes more impersonal; there is |
| wholesale jewelry and gift shows are continuing to | | | | nothing better than making the sale face to face. |
| generate increased sales. Exhibiting at wholesale | | | | Buyers associate your product with you. The |
| shows is still the best way to get your product | | | | relationships that you build at the gift shows will |
| noticed. Buyers from all over the country come | | | | continue for many years. New customers are |
| to the gift shows looking for new products and | | | | referred by existing customers. There is no |
| suppliers. Even if you come away with just sales | | | | better compliment than word of mouth |
| leads, they are targeted and with a few follow-up | | | | advertising. |
| calls you will make the sale. You are showing your | | | | While online marketing opens the whole world for |
| product to a targeted market that has been | | | | your wholesale products, it is still very important |
| established for decades. People go to wholesale | | | | to have a continued presence at wholesale |
| jewelry shows to place orders and see your | | | | jewelry and gift shows. The majority of your |
| products first hand. Even the best photos cannot | | | | orders and re-orders will come directly from your |
| sell your product as well as you can. | | | | participation in wholesale shows. Continue your |
| Most wholesale buyers still find ordering online | | | | online efforts to support your existing customers |
| intimidating. At wholesale shows buyers see the | | | | while at the same time work on attracting your |
| product, touch the product and time and time | | | | targeted market from around the world. |