| The marketing blitz is on and jewelry stores are | | | | invest into something that has the potential to |
| being inundated with the idea that custom jewelry | | | | eliminate their craft and make sales personnel out |
| is in and stock jewelry is out. The scheme being | | | | of them. The smart jeweler realizes that if he |
| spread is that store stock is not necessary | | | | propagates the scheme, he is not needed |
| anymore and a customer can be served by | | | | anymore leaving the provider to cash all the profit |
| virtual inventory that can be created on desktop | | | | centers involved in jewelry manufacturing. The |
| or touch screen computers on the store counter. | | | | jeweler is relegated to the very end of the |
| The next logical step in the evolution of such | | | | process to scratch out a living depending on how |
| software is that the jeweler is not needed | | | | good a salesperson he is. |
| anymore, since there will be next generation | | | | The part libraries of the design software will |
| software available on the internet for everybody | | | | continuously be expanded until they become |
| to use with which one can build his/her own | | | | incomprehensible even for jewelers. This will |
| jewelry virtually. Everybody will be able to build | | | | eventually lead to the complete bypass of jewelry |
| Lego jewelry. | | | | manufacturers and jewelry stores as the |
| This speaks against the plot: | | | | end-client can design himself and place an order on |
| The learning curve for this software is too steep | | | | the internet to the provider of the software who |
| still, and most jewelers do not want to spend | | | | will have the jewelry piece manufactured and |
| time learning something new. For sure they won't | | | | shipped directly to the client's door. |