| The layout of your retail store displays
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| | An alternate approach is known as
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| should be given careful consideration.
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| | lifestyle merchandising. This is when
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| The goal is to create an environment in
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| | unrelated products, as defined by product
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| which your product naturally unfolds and
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| | category, are placed together in order to
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| reveals itself to your customers. But
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| | reflect a certain lifestyle. This may be
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| how is this accomplished, and how do we
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| | accomplished via retail displays that
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| make a store front "shopper friendly"?
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| | mimick rooms. For example, a display
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| A variety of techniques have been found
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| | centered around a golfing lifestyle might
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| to be successful with regards to retail
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| | contain golf shirts, khaki pants, golfing
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| store display organization. The most
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| | shoes, and even golf clubs, club covers,
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| widely accepted of these techniques is
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| | balls, hats, gloves and sunglasses. This
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| that similar products are grouped
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| | type of merchandising is focused on the
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| together in the same physical area of the
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| | overall lifestyle of the target
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| store. In the broadest sense, an example
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| | demographic, as oppossed to the category
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| of this would be found in department
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| | of product.
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| stores, where there may be entire
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| | Thematic merchandising is another method
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| sections of the store devoted to general
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| | of setting up retail store displays. A
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| categories of products, such as men's,
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| | good example of this type of
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| women's, boys, and girls. Within each
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| | merchandising could be found in a display
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| main section can be found subdivisions,
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| | that is designed around a child's
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| for example, accessories, blouses, pants,
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| | bedroom. In such a display, one might
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| skirts, perfume, and cosmetics.
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| | find a race car bed frame, matching race
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| This type of organization allows a
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| | car comforters, sheets, and pillow cases,
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| consumer to easily browse and encounter
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| | matching wall paint, lamps, alarm clocks,
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| specific lines of products for which they
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| | curtains, ceiling borders, wallpaper and
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| are looking. Within each subsection,
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| | other room accents, all similarly themed
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| teasers can be included to entice the
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| | around the race car motif.
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| customer to browse the other sections.
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| | Of course, the above methods can be
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| For example, in a section which sold
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| | modified and even combined as
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| women's blouses, mannequins placed at eye
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| | appropriate. The important thing to
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| level will not only feature blouses, but
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| | remember is that there be some logical
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| perhaps a skirt or pants, as well as a
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| | connection between all of the products in
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| purse and jewelery. This type of visual
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| | any given retail store display. The
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| merchandising increases the average per
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| | connection should not only be between the
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| customer ticket, as additional items are
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| | products, but also serve to connect with
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| discovered by the customer that they may
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| | the customer.
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| not have initially considered buying.
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