| Despite the digital revolution, everyone still needs | | | | product, more elaborate mechanical workings - |
| to pick up a pen now and then; making sure that | | | | such as "click" pens, twist pens, and multipurpose |
| the pen they do pick up has your message on it | | | | instruments that might include points of red, back, |
| is a great way to promote your efforts with a | | | | and blue, mechanical pencils, highlighters, laser |
| wide variety of people. Whether it's a simple, | | | | pointers, and/or PDA styluses - become |
| inexpensive stick pen handed out at events and | | | | attractive options for only marginally greater cost. |
| conferences or a more expensive pen that a | | | | They can be used as incentives by salespeople |
| salesman can offer to a valued customer, | | | | with favored clients, handed out at sales |
| promotional pens provide a handy and efficient | | | | presentations, or given to employees who have |
| way of getting your message out to those who | | | | been involved in special projects. These |
| should hear it. | | | | promotional pens can really make a statement as |
| Pens can be mass produced and customized for a | | | | souvenirs of special occasions, events, and |
| minimal cost, and are easily personalized. There | | | | programs. |
| are a wide variety of options available, starting | | | | Pens at any price point can be personalized with |
| with the stick pen. Commonly a ballpoint, felt tip, | | | | names and dates of events. Even in limited print |
| or marker tip with a cap and designed to be | | | | runs, this is still an excellent value; even when one |
| disposable, these pens can have their barrels | | | | gets above the basic level, the cost for individual |
| imprinted with a company or organizational name, | | | | units is still very affordable, especially in light of |
| logo, slogan, or inspirational or motivational | | | | the potential impact. |
| message. If the message is aimed at an internal | | | | Writing instruments made of exotic woods (such |
| audience - think of safety and customer service | | | | as mahogany and ebony) and precious metals |
| messages, for instance - they can be given out | | | | (gold, sterling silver, and even platinum), while not |
| at training seminars, meetings, offsite retreats, | | | | usually handed out indiscriminately, are a superb |
| etc. Because of their low cost, it's easy to have a | | | | choice for special presentations and awards, or to |
| large number of these pens printed up and | | | | recognize a particularly valued client. Such pens |
| handed out at events and conferences. | | | | can be engraved and include the name of the |
| The array of choices broadens greatly once you | | | | recipient. Pens in this category are treated and |
| move past the entry level stick pen. There are | | | | cherished almost as carefully as fine jewelry. |
| pens of brightly colored metal and neon hued | | | | Pens have always offered one of the best |
| plastic, with higher quality materials. Gel point pens | | | | opportunities for promotion and marketing for |
| begin to show up more frequently here as well. | | | | anyone looking to put their message out there. |
| The special formulation of ink in a gel pen | | | | They provide a good and effective way to get |
| provides an easy flow that offers the expression | | | | your message into the hands of your clients and |
| of a fountain pen with the convenience of a | | | | other target audiences, offering a great deal of |
| ballpoint. | | | | impact for very little initial cost. |
| Once you move into the next level of available | | | | |