| - Poll shows Brits go on-line to find alternatives to | | | | Footballers |
| celeb locations - | | | | The Alternative: Grinch, Manchester |
| - Paris Hilton named as least trusted star for | | | | Celebrity Spot: Sky Bar, Brighton - Who goes |
| planning your night out - | | | | there: Jordan and Peter Andre |
| London, 17th October 2007: The influence of | | | | The Alternative: The Greys, Brighton |
| celebrity lifestyle on our social lives is wearing thin | | | | Hotels |
| according to a national poll by community reviews | | | | Celebrity Spot: The St Martin's Lane Hotel, London |
| site The website, which allows users to discover | | | | - Who goes there: Paris Hilton, Shakira |
| and share reviews of places to socialise, | | | | The Alternative: Dukes Hotel, St James, London |
| announced the survey results along with the | | | | Shops |
| perfect celebrity antidote: The Alternative Hot-List. | | | | Celebrity Spot: Twenty8Twelve, London - Who |
| The list, compiled by TrustedPlaces users' | | | | goes there: Peaches Geldof, Rhys Ifans |
| nominations, reveals hidden gems - from clubs and | | | | The Alternative: Absolute Vintage, Brick Lane, |
| bars to restaurants and shops - that are the UK's | | | | London |
| favourite alternatives to celeb hang-outs like | | | | TrustedPlaces, which has over 8000 global |
| Mahiki, Cipriani and Indie haunt, The Hawley Arms. | | | | reviews, allows users to write and share reviews |
| Key results | | | | of their favourite hot spots and create lists of |
| * 34% of Brits would be less likely to visit a new | | | | where they want to go next. Users can also take |
| location after reading about a celebrity party | | | | a TasteMatcher survey to receive personalised |
| there - 60% said it wouldn't change their choice, | | | | recommendations, find out which other users |
| only 6% would be more likely - showing that we | | | | most suit their own preferences and will be most |
| prefer to find our own favourite spots than rely | | | | likely to recommend places they'll like. Users who |
| on celebrities, | | | | write great reviews on locations in a specific part |
| * Voters also picked their most and least trusted | | | | of the country can become Local Experts and |
| stars, George Clooney coming out on top as the | | | | earn rewards for their contribution. |
| celebrity we would most trust to plan a night out, | | | | "We're spoilt for choice when it comes to cool |
| gaining more votes than his two closest rivals | | | | places to go out in London," said Samantha Sigler |
| combined. Tabloid favourite Paris Hilton was picked | | | | a user of TrustedPlaces from London. |
| as the least trusted celeb to choose restaurants | | | | "TrustedPlaces is great for finding new |
| and bars on our behalf. | | | | recommendations from my friends and from |
| * When it comes to trusted sources of | | | | people who have similar tastes to my own. I'm |
| information, we are most likely to turn to our | | | | really pleased that The Charles Lamb Pub is |
| friends (71%) or Internet reviews (45%), rather | | | | featured in the Alternative Hot-List, it's just one |
| than glossy magazines and regular paparazzi | | | | example of some of the fantastic spots that |
| haunts (24%) | | | | haven't been discovered by the celebrities just |
| The Alternative Hotlist | | | | yet!" |
| Restaurants | | | | "It's really encouraging to see that people are |
| Celebrity Spot: Cipriani, London - Who goes there: | | | | placing their trust on friends and online reviews", |
| P Diddy, Victoria Beckham | | | | said Sokratis Papafloratos, CEO TrustedPlaces. |
| The Alternative: Fabrizio, Clerkenwell, London | | | | "Some of the regular celebrity hang-outs are |
| Celebrity Spot: Milgi, Cardiff - Who goes there: | | | | great, but there are so many more places that |
| Charlotte Church & Gavin Henson | | | | are equally good or better and word of mouth |
| The Alternative: Troy Ocakbasi, Cardiff | | | | remains the best way to discover them. With |
| Celebrity Spot: Bibis, Leeds - Who goes there: | | | | TrustedPlaces we want to make sharing |
| Chelsy Davy | | | | recommendations on where to go and what to |
| The Alternative: The Reliance, Leeds | | | | do as easy and fun as possible." |
| Celebrity Spot: The Corinthian, Glasgow - Who | | | | About TrustedPlaces |
| goes there: Ewan McGregor, Robbie Coltrane | | | | With reviews from over 450 cities in 40 |
| The Alternative: Ubiquitous Chip, Glasgow | | | | countries, TrustedPlaces allows people to discover |
| Bars, Pubs & Clubs | | | | and share online all the latest information on |
| Celebrity Spot: The Hawley Arms, London - Who | | | | where to go out, via reviews and |
| goes there: Sadie Frost, Amy Winehouse | | | | recommendations, from the TrustedPlaces |
| The Alternative: The Charles Lamb, Angel, London | | | | community of passionate individual reviewers. |
| Celebrity Spot: Mahiki, London - Who goes there: | | | | With unique content continuously refreshed by its |
| William and Harry, Kate Middleton | | | | members, TrustedPlaces aims to become the |
| The Alternative: Favela Chic, Old Street, London | | | | UK's largest online resource for independent |
| Celebrity Spot: Cuckoo Club, London - Who goes | | | | reviews for local businesses. In July, The Guardian |
| there: Rihanna, Christina Aguilera | | | | listed the company as one of the 'Top 10 |
| The Alternative: Shunt Vaults, London Bridge, | | | | dotcoms to watch' recognising the growth and |
| London | | | | potential of the location focused social network. |
| Celebrity Spot: Lulu, Edinburgh - Who goes there: | | | | Founded in 2006 by Sokratis Papafloratos and |
| Vernon Kaye, Girls Aloud | | | | Walid Al Saqqaf in London, UK, the beta site |
| The Alternative: Ecco Vino, Edinburgh | | | | launched in February 2007 when TrustedPlaces |
| Celebrity Spot: Sugar Lounge, Manchester - Who | | | | also secured £500k funding from HOWZAT |
| goes there: Coronation Street cast, Premiership | | | | Media. |