| Shopping for a diamond or expensive
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| | by the GIA or AGS, which are the industry
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| jewelry item has always been a daunting
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| | leading independent grading laboratories?
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| task. However, shoppers now have a
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| | A reputable jeweler should be stressing
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| wealth of shopping advice available
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| | the importance of a top level grading
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| online. While not all online shopping
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| | report, often called a certification.
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| guides are accurate or necessarily agree,
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| | While very small diamonds typically do
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| one common recommendation is to find a
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| | not have certifications, any significant
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| reputable jewelry retailer.
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| | diamonds you consider should have a
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| So how does the typical diamond or
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| | grading report from one of the top
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| jewelry shopper determine which retailer
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| | laboratories. While reputable jewelers
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| is reputable and trustworthy?
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| | do sell diamonds without certifications,
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| You cannot assume that longevity means a
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| | their first recommendations should be
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| jeweler is reputable. Just because the
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| | diamonds that have grading reports. Not
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| same family has owned their jewelry store
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| | all grading reports are equal in accuracy
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| for over fifty years does not equate to
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| | and consistency so insist on the industry
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| trustworthy. Bad advice, inflated
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| | leading certifications for your diamond.
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| prices, low quality diamonds and
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| | 3) Appraisals should not be something
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| switching diamonds have made many
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| | used as a selling tactic. Appraised
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| jewelers wealthy for many years so years
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| | value is usually for establishing
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| in business is not a reliable measure.
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| | estimated retail replacement values for
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| A big expensive store or recognized
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| | insurance purposes and often bares little
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| business name does not mean the person
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| | relevance to the low retail price you
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| you are dealing with is giving you advice
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| | deserve. An appraisal is not the same as
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| that is best for you. Likewise, a GIA
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| | a certification, which has no dollar
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| Graduate Gemologist or an AGS Certified
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| | value and is prepared by an independent
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| Gemologist diploma on the wall means the
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| | laboratory.
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| person knows about diamonds and
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| | 4) Beware of the "lifetime guarantee"
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| gemstones, but does not guarantee they
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| | sales scheme. Most of the services
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| are giving you the best advice, the best
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| | promised are already available to you or
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| diamonds or the best value.
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| | are of little value to begin with.
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| There is no single sure way to identify a
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| | Insurance is a smart investment for
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| trustworthy and reputable jewelry
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| | expensive jewelry because it protects
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| retailer but there are some excellent
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| | your investment from loss, theft and
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| indicators.
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| | damage. The store guarantees are
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| 1) Does the retailer truly listen to you
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| | typically tactics to get you back in the
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| and work to find what you want, which
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| | store on a regular basis and tend to draw
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| might be different from what they have in
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| | attention away from the quality of the
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| their display case? A reputable jeweler
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| | diamond or the price you are paying.
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| is more of a consultant than a sales
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| | Buying a diamond is an expensive purchase
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| person. Diamonds and jewelry are not an
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| | that warrants doing your homework and
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| exact science but you should be able to
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| | research so you can make the best
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| verify the advice you receive with other
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| | decisions possible. If you enter the
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| expert opinions you find online. Be wary
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| | diamond buying process with some diamond
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| of "tag readers" who know little more
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| | knowledge and a strategy for determining
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| about the product they sell than what
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| | a reputable, low price retailer, your
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| they read on the tag attached to the
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| | reward will be years of enjoyment and
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| jewelry item.
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| | satisfaction.
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| 2) Does the jeweler sell diamonds graded
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