| When it comes to wedding pieces, men's | | | | popular choice, followed by yellow and |
| diamond rings represent a fairly recent | | | | red gold. Recently, platinum, palladium |
| innovation. Prior to the late 19th | | | | and even tungsten diamond rings are |
| Century, most men did not even wear a | | | | available. Not only are these precious |
| wedding band; diamond rings for women | | | | metals more valuable than gold, but are |
| existed, but were exceedingly rare. The | | | | far more durable, as gold is a fairly |
| jewelry industry, trying to create a | | | | soft metal. |
| market where non existed, managed to | | | | At least one prominent company |
| sell the public on the idea of double | | | | specializes in these types of rings, |
| diamond ring wedding sets, but the | | | | from which the center stone is left |
| wedding rings themselves were plain gold | | | | unmounted, so as to allow the customer |
| bands more often than not. It was only | | | | to choose the diamond or other gem s/he |
| after 1950 that mens diamond rings | | | | prefers. |
| became popular. | | | | In other cases, one may be able to |
| The Most Brilliant Marketing Campaign | | | | actually design their own individual |
| "Diamonds are forever." That simple | | | | rings with the assistance of a diamond |
| phrase practically transformed the | | | | jeweler. Such services may cost extra, |
| diamond ring market overnight. It was a | | | | but the client is assured of getting a |
| phrase that was invented by an unknown | | | | completely unique piece of jewelry. |
| advertising executive for the DeBeers | | | | How Much To Spend |
| Corporation, which to this day controls | | | | Diamond wedding sets vary widely in |
| well over half of the world diamond | | | | terms of price, from a few hundred |
| trade. The campaign was rolled out in | | | | dollars to several thousands. The |
| 1950; within a few years, diamond | | | | general rule of thumb is to figure on |
| jewelers could barely keep up with the | | | | about six months' salary as the amount |
| demand for diamond rings - including | | | | to spend on the wedding set, including |
| mens diamond rings. | | | | the engagement ring. In addition, many |
| Choices | | | | couples now exchange "promise rings" at |
| Today, double diamond ring wedding sets | | | | or near the beginning of a relationship, |
| are quite common; some even include the | | | | as well as "eternity rings," which are |
| engagement ring as well. | | | | typically exchanged at a later wedding |
| When it comes to mens diamond rings, | | | | anniversary. Mens diamond rings are |
| there are many options out there in | | | | available for these occasions as well as |
| terms of style, cut, and type of metal. | | | | the engagement and the actual wedding. |
| White gold diamond rings are the most | | | | |