Beads and jewels


New Trends: Men's Diamond Rings

When it comes to wedding pieces, men'srings are the most popular choice, followed
diamond rings represent a fairly recentby yellow and red gold. Recently, platinum,
innovation. Prior to the late 19th Century,palladium and even tungsten diamond rings are
most men did not even wear a wedding band;available. Not only are these precious metals
diamond rings for women existed, but weremore valuable than gold, but are far more
exceedingly rare. The jewelry industry,durable,  as  gold  is  a  fairly soft metal.
trying to create a market where non existed,
managed to sell the public on the idea ofAt least one prominent company specializes in
double diamond ring wedding sets, but thethese types of rings, from which the center
wedding rings themselves were plain goldstone is left unmounted, so as to allow the
bands more often than not. It was only aftercustomer to choose the diamond or other gem s
1950  that mens diamond rings became popular.he  prefers.
The  Most  Brilliant  Marketing  CampaignIn other cases, one may be able to actually
design their own individual rings with the
"Diamonds are forever." That simple phraseassistance of a diamond jeweler. Such
practically transformed the diamond ringservices may cost extra, but the client is
market overnight. It was a phrase that wasassured of getting a completely unique piece
invented by an unknown advertising executiveof  jewelry.
for the DeBeers Corporation, which to this
day controls well over half of the worldHow  Much  To  Spend
diamond trade. The campaign was rolled out in
1950; within a few years, diamond jewelersDiamond wedding sets vary widely in terms of
could barely keep up with the demand forprice, from a few hundred dollars to several
diamond rings - including mens diamond rings.thousands. The general rule of thumb is to
figure on about six months' salary as the
Choicesamount to spend on the wedding set, including
the engagement ring. In addition, many
Today, double diamond ring wedding sets arecouples now exchange "promise rings" at or
quite common; some even include thenear the beginning of a relationship, as well
engagement  ring  as  well.as "eternity rings," which are typically
exchanged at a later wedding anniversary.
When it comes to mens diamond rings, thereMens diamond rings are available for these
are many options out there in terms of style,occasions as well as the engagement and the
cut, and type of metal. White gold diamondactual wedding.



1 A B C D E 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117