| When it comes to wedding pieces, men's | | | | rings are the most popular choice, followed |
| diamond rings represent a fairly recent | | | | by yellow and red gold. Recently, platinum, |
| innovation. Prior to the late 19th Century, | | | | palladium and even tungsten diamond rings are |
| most men did not even wear a wedding band; | | | | available. Not only are these precious metals |
| diamond rings for women existed, but were | | | | more valuable than gold, but are far more |
| exceedingly rare. The jewelry industry, | | | | durable, as gold is a fairly soft metal. |
| trying to create a market where non existed, | | | | |
| managed to sell the public on the idea of | | | | At least one prominent company specializes in |
| double diamond ring wedding sets, but the | | | | these types of rings, from which the center |
| wedding rings themselves were plain gold | | | | stone is left unmounted, so as to allow the |
| bands more often than not. It was only after | | | | customer to choose the diamond or other gem s |
| 1950 that mens diamond rings became popular. | | | | he prefers. |
| | | | |
| The Most Brilliant Marketing Campaign | | | | In other cases, one may be able to actually |
| | | | design their own individual rings with the |
| "Diamonds are forever." That simple phrase | | | | assistance of a diamond jeweler. Such |
| practically transformed the diamond ring | | | | services may cost extra, but the client is |
| market overnight. It was a phrase that was | | | | assured of getting a completely unique piece |
| invented by an unknown advertising executive | | | | of jewelry. |
| for the DeBeers Corporation, which to this | | | | |
| day controls well over half of the world | | | | How Much To Spend |
| diamond trade. The campaign was rolled out in | | | | |
| 1950; within a few years, diamond jewelers | | | | Diamond wedding sets vary widely in terms of |
| could barely keep up with the demand for | | | | price, from a few hundred dollars to several |
| diamond rings - including mens diamond rings. | | | | thousands. The general rule of thumb is to |
| | | | figure on about six months' salary as the |
| Choices | | | | amount to spend on the wedding set, including |
| | | | the engagement ring. In addition, many |
| Today, double diamond ring wedding sets are | | | | couples now exchange "promise rings" at or |
| quite common; some even include the | | | | near the beginning of a relationship, as well |
| engagement ring as well. | | | | as "eternity rings," which are typically |
| | | | exchanged at a later wedding anniversary. |
| When it comes to mens diamond rings, there | | | | Mens diamond rings are available for these |
| are many options out there in terms of style, | | | | occasions as well as the engagement and the |
| cut, and type of metal. White gold diamond | | | | actual wedding. |