| When it comes to wedding pieces, men's diamond | | | | the most popular choice, followed by yellow and |
| rings represent a fairly recent innovation. Prior to | | | | red gold. Recently, platinum, palladium and even |
| the late 19th Century, most men did not even | | | | tungsten diamond rings are available. Not only are |
| wear a wedding band; diamond rings for women | | | | these precious metals more valuable than gold, |
| existed, but were exceedingly rare. The jewelry | | | | but are far more durable, as gold is a fairly soft |
| industry, trying to create a market where non | | | | metal. |
| existed, managed to sell the public on the idea of | | | | At least one prominent company specializes in |
| double diamond ring wedding sets, but the | | | | these types of rings, from which the center |
| wedding rings themselves were plain gold bands | | | | stone is left unmounted, so as to allow the |
| more often than not. It was only after 1950 that | | | | customer to choose the diamond or other gem s |
| mens diamond rings became popular. | | | | he prefers. |
| The Most Brilliant Marketing Campaign | | | | In other cases, one may be able to actually |
| "Diamonds are forever." That simple phrase | | | | design their own individual rings with the assistance |
| practically transformed the diamond ring market | | | | of a diamond jeweler. Such services may cost |
| overnight. It was a phrase that was invented by | | | | extra, but the client is assured of getting a |
| an unknown advertising executive for the | | | | completely unique piece of jewelry. |
| DeBeers Corporation, which to this day controls | | | | How Much To Spend |
| well over half of the world diamond trade. The | | | | Diamond wedding sets vary widely in terms of |
| campaign was rolled out in 1950; within a few | | | | price, from a few hundred dollars to several |
| years, diamond jewelers could barely keep up | | | | thousands. The general rule of thumb is to figure |
| with the demand for diamond rings - including | | | | on about six months' salary as the amount to |
| mens diamond rings. | | | | spend on the wedding set, including the |
| Choices | | | | engagement ring. In addition, many couples now |
| Today, double diamond ring wedding sets are | | | | exchange "promise rings" at or near the beginning |
| quite common; some even include the | | | | of a relationship, as well as "eternity rings," which |
| engagement ring as well. | | | | are typically exchanged at a later wedding |
| When it comes to mens diamond rings, there are | | | | anniversary. Mens diamond rings are available for |
| many options out there in terms of style, cut, | | | | these occasions as well as the engagement and |
| and type of metal. White gold diamond rings are | | | | the actual wedding. |